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Amaya Inc joins battle to buy Bwin.party

Brands owned by Bwin.party include Partypoker, Partycasino and FoxyBingo.

GVC Holdings Plc, a London-listed gambling online company, is teaming up with Canadian gaming titan Amaya Inc. in its effort to get Bwin.party Digital Entertainment Plc and thwart an adversary bid from 888 Holdings Plc.

The possible takeover of Bwin.party by GVC, announced May 15, would be financed jointly with Amaya, the Isle of Man-based company said in a statement Tuesday.

Amaya, based in Point-Claire, Quebec, became the biggest publicly-held online gambling company in the world last year if this bought the PokerStars and Fulltiltpoker brands for US$4.9 billion.

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