TORONTO – Moviegoers chowed down on more popcorn and burgers at Cineplex theatres over the winter, helping concession sales climb to record heights as audiences absorbed Hollywood hits like \”American Sniper\” and \”Fifty Shades of Grey.\”
Canada\’s largest movie theatre company said Friday that average concession spending jumped 2.6 percent to $5.18 per patron as customers responded to a broader choice of food options.
Some theatres recently started cooking a brand new selection of burgers and wraps alongside traditional favourites like popcorn and chocolate, while Cineplex has opened more VIP theatres, which let audiences order from a menu of appetizers and alcohol based drinks.
\”We are offering more choices and making them in meal sizes people can consume within the theatre,\” leader Ellis Jacob said in an interview.
\”With adding VIP, we\’ve got a couple of new locations, which will continue to build the revenue per person.\”